THE TEXAS WINE BUYING EVENT OF THE YEAR

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OCTOBER 17TH

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JOHNSON CITY, TX

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THE TEXAS WINE BUYING EVENT OF THE YEAR - OCTOBER 17TH - JOHNSON CITY, TX -

SPOTLIGHT SESSIONS

Go beyond the tasting room.

Spotlight Sessions put you face-to-face with the winemakers, growers, and industry leaders shaping the future of Texas wine. Hear their stories, ask questions, taste along, and experience Texas wine from the inside out.

Presented By Texas Wine Growers

2026 Schedule

1:30 PM - Texas Wine Mythbusters

Can Texas wine really age? Is Texas too hot to grow great wine? What is 100% Texas wine?

Join a panel of Texas winemakers as they tackle some of the biggest misconceptions about Texas wine. Through conversation, stories from the cellar, audience Q&A, and a guided tasting, you'll discover what makes Texas wine unique and why there's much more to the story than you've probably heard.

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3:30pm - The Future of Texas Wine Starts in the Vineyard

Great Texas wine begins long before harvest.

Meet the growers and vineyard experts shaping the next generation of Texas wine. Explore how Texas AVAs, climate, grape selection, and vineyard innovation are influencing what's in your glass today and what's coming next. This interactive session includes discussion, audience Q&A, and guided tastings that bring the vineyard story to life.

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Spotlight Sessions are where Texas wine gets a little deeper. Join winemakers, growers, and industry voices for engaging conversations exploring the people, ideas, wines, and trends shaping Texas wine today. Presented with our Community & Education Partner, Texas Wine Growers, these sessions support our shared mission to educate consumers and champion wines grown and made in Texas. Spotlight Sessions are complimentary with Texas Wine Jam admission. Seating is limited and first-come, first-served, with VIP guests receiving preferred seating for every session.

A man in an orange jacket and a backward baseball cap is giving a presentation on sustainability in Texas to an audience. He is holding a glass of wine and gesturing with his other hand. A woman on the right is standing near a projector and laptop, listening. The presentation slide behind them discusses the importance of sustainability and related topics.

About Spotlight Sessions

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